We’ve all become captivated with the ALS Ice Bucket Challenge over the last month. It is always entertaining to watch someone dump a bucket of ice water on themselves, and the fact that it’s for a good cause makes it even sweeter.
ALS, commonly called Lou Gehrig’s Disease, stands for amyotrophic lateral sclerosis. What is ALS? The ALS Assocation website calls it “a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord”. This disease leads to the death of motor neurons that limits the function of muscles and can later lead to paralysis. The Ice Bucket Challenge began as a way to raise awareness for this disease. It starts with a challenge extended from one person to another to either donate a specified amount to an ALS charity or dump a bucket of water and ice over their head. After accepting the challenge, the person then selects a new group of acquaintances for the same challenge. (The exact specifications of the challenge vary from person to person and many donate and dump water on their heads.)
In a matter of weeks, the Ice Bucket Challenge went from a total unknown to nationwide phenomenon. The ALS Association has received over $100 million in donations from July 29 to August 29, compared to $2.8 million raised during the same time frame in 2013.
Paul Davis Restoration has joined in with millions of others in accepting the Ice Bucket Challenge. Many franchises across the country have soaked their team members in ice cold water to raise awareness for ALS in their local communities and nationwide.
So as you look around for Ice Bucket Challenge videos in St Paul this afternoon, keep an eye out for Paul Davis franchises.